New Zealanders don’t tend to welcome critics, however gently they tread. So it’s a testament to Brian that he could analyse and criticise our companies, politicians and policymakers so well, and yet be respected and admired by most.

What was his secret? He was always thorough, and he got the facts right every time. Even if you disagreed with his conclusions, it was still very difficult to fault his methodologies and evidence. But most importantly, he cared passionately about making this country a better place to live, work and play.

Simplicity managing director Sam Stubbs remembers Brian Gaynor, in The Spinoff.

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