Economist Shamubeel Eaqub and senior Google executive Reuben Halper have agreed to join the board of directors of KiwiSaver Simplicity, reflecting its rapid growth and online, disruptive business model.

 “These appointments cement Simplicity’s disruptor status in the NZ financial markets, with its nonprofit, online business model giving KiwiSavers the lowest fees, by far,” said managing director Sam Stubbs.

“We are delighted to have such high calibre directors join the Simplicity team,’ said Stubbs.  “They’ll further assist us in disrupting the NZ investment market to give KiwiSavers and investors a much better deal.”

 “The appointment of Shamubeel, a highly regarded, independent economist, and Reuben, an expert in the use of technology to disrupt old fashioned business models, are strong votes of confidence in Simplicity.”

Eaqub and Halper join Simplicity directors Joy Marslin, and Kirsty Campbell and replace  former directors Mark Fitzgerald and Jenene Crossan. Crossan, a technology entrepreneur,  is joining the Simplicity Charitable Trust along with newcomer Michelle Boag, a public relations veteran.